Sambucol Website Redesign

CLIENT: Sambucol →

MY ROLE: Creative & Art Direction, Design, Illustration

DELIVERABLES: Digital Assets

Looking for a way to compete with other natural and health products while retaining it’s medically-backed roots, Sambucol wanted to offer its consumers a more updated online experience.

The redesign was rooted in the colour palette of existing packaging, adding brighter hues where needed. Custom illustrations helped replace some awkward stock imagery, and the addition of friendlier serif fonts helped reinforce the brand’s new aesthetic and tone. These principles were applied to each page of the website for a dramatic aesthetic update. Below is a quick comparison of the homepage before and after the redesign.

RESULTS: Among many other positive key performance indicators, the click-through rate for purchase links increased after the redesigned website launched.