A few short weeks after its inaugural success, Stella Stadium Bites was picked up for the game of all games: Super Bowl LV.

In order to go national, Stella Artois partnered with Blue Apron, one of the largest meal kit delivery services in the US to create a kit for a whole new set of mouth-watering stadium bites you could make at home for game day. Victor Cruz was joined by former quarterback Eli Manning to promote the program in a video ad (watch it below).

The set that would be used for the hero promo video was rendered out and dressed up in photoshop before it could be built. Mockups like this and others helped ensure all assets were considered and approved before shoot day.

Designing collateral for the Super Bowl adaptation of Stella Stadium Bites was a split effort between Blue Apron and our team on behalf of Stella Artois. While Blue Apron designed to their aesthetic, our team stayed true to Stella’s food styling and guidelines, letting the fresh ingredients and branding dominate bright kitchen backgrounds. Multiple photo assets required meticulous retouching and colour correction for consistency and to meet brand guidelines.

RESULTS: Scaling Stella Stadium Bites through brand partner Blue Apron proved to be a huge success, and the Super Bowl program received instant brand love and media buzz, including:

• Stella Artois ties with Blue Apron to serve at-home Super Bowl menu, Marketing Dive →